The GoOne marketplace has a unique set of identification attributes (User, BCA, Seller, Service Provider, Channel Partner, Employee, Delivery Boy, etc.) that can be used to identify an individual as himself. On a personal level, identity often refers to a person's sense of self, meaning how they view themselves in comparison to other people.

     To ensure that there is no fraud by anyone in the GoOne marketplace, area authorization has been given to GoOne channel partners. Channel partners are identified through smart cards when visiting the GoOne office for rewards, functions, or training.